General Mills Initiatives



Box Tops For Education

Earn Cash for your school! How much has your school earned? Sign up free online to find out at BTFE.com

America's schools have earned over $300 MILLION through Box Tops for Education. That's cash to buy books, computers, support the arts, and so much more! Join the millions of others helping to make our schools a better place.


Visit BTFE.com today! >



Save Lids to Save Lives

Save Lids to Save Lives® is a program that helps you make a positive impact on your community. By mailing in your Yoplait yogurt lids, you can easily support the fight against breast cancer. Breast Cancer is the most common cancer diagnosis among African American women and has the second highest cancer death rate among not just African American women, but all women nationwide. For every Yoplait yogurt lid you mail in by December 31st, 10 cents will be donated to the Susan G. Komen for the Cure®, up to $1.5 million. It's one easy way you can give back.

Help save lives... Visit their site! >