General Mills believes everyday people have the power to nurture change into their communities. It is why we started Feeding Dreams, a program that celebrates those who go the extra mile to make their neighborhoods happier and healthier. Supporting these Community Champions is how we support the hopes and dreams of local communities and families.
General Mills has a long-standing tradition of serving and nourishing lives by making lives healthier, easier and richer. It's our mission and the core of our values. We encourage our employees to lead by example in their communities. To date, over 80 percent of our U.S. employees volunteer in their own communities.
How Feeding Dreams Works:
First, well-deserving everyday heroes are nominated by their friends, family members, and other people in the community who are impacted by their caring spirits. Then Feeding Dreams chooses one nominee from each city to be their respective town’s Community Champion. The community is then invited to vote for their city’s Champion. The Champion with the most votes will win the title Grand Champion, plus a personal financial reward and a sum of money to be donated to their favorite charity.
Feeding Dreams is proudly sponsored by the following General Mills brands:
Betty Crocker® Brownies, Cinnamon Toast Crunch, Hamburger Helper®, Honey Nut Cheerios®, Nature Valley® Sweet and Salty Bars, Pillsbury Grands!® Biscuits, and Yoplait® Yogurt.